Despite the challenges of finding performance-based agency partners, marketers are outsourcing at record rates. According to Accenture’s “Turbulence for the CMO” report, CMOs are turning to a large mix of agency partners and marketing service providers, outsourcing “between 45 percent and 75 percent of marketing activities.”
Companies can realize the following benefits by hiring a performance-based marketing agency:
- Cost/Risk: At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper ad costs and software costs, among others. Minimize the impact of marketing staff reductions.
- Access: With the right firm, you still get complete access to all of your data and insights — no hidden fees/total transparency. Access expertise in marketing strategy and implementation, as well as creative design, focused on the specific job or project on hand.
- Time: You save on all of the time it takes finding someone — or trying to learn the entire Internet marketing field yourself.
- Experience: Get an outside perspective on your business. Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.
Deciding whether to hire in-house marketers or a marketing agency has the potential for predictable revenue growth. Give us the opportunity to show you what Aduro can do for you.